We help businesses across Birmingham find qualified leads through targeted campaigns, tracked and reported clearly, with replies handled fast.
Pifari offers 14 distinct services built around bringing verified enquiries to Birmingham businesses. Every service below has a clear scope and a fixed starting price, so you know exactly what you are paying for before we begin.
We build a search advertising campaign structured around your services and Birmingham postcodes. This includes keyword grouping, negative keyword lists, and ad copy testing across at least three variants per group, so spend is not wasted on unrelated searches.
From £450Lead forms set up directly on social platforms, so prospects can enquire without leaving the app. We handle audience targeting by district, form field selection, and weekly review of submission quality to filter out incomplete entries.
From £380A sequence of five to seven emails sent after a prospect submits a form, designed to answer common questions and move them toward booking a call. Each sequence is written for one specific service rather than reused generically.
From £290Unique tracking numbers assigned per campaign so you can hear which advert or page generated a call. We log call duration, outcome, and a simple qualification note within three hours of each call being received.
From £220A dedicated page built for one offer, with a single form and no distracting navigation. Copy is written to answer the three questions most Birmingham buyers ask before contacting a supplier, and the page is tested on mobile first.
From £520We examine your existing page or form and identify where visitors drop off, using session recordings and form analytics. A written report lists five to eight specific changes ranked by expected impact and effort required.
From £340A chat widget added to your site with pre-written responses for the ten questions most commonly asked by first-time enquirers. Chats outside office hours are converted automatically into a callback request for the next working day.
From £260A points-based system that ranks incoming enquiries by budget signals, location, and stated timeline. This helps your sales team call back the strongest prospects first instead of working through the list in the order it arrived.
From £310We create and correct your business listing across relevant online directories, keeping name, address and phone number consistent everywhere. This matters for the nine districts we cover, where local search results vary street by street.
From £180An automated request sent to clients after a completed job, asking for a short written review. Over ten years we have found timing this request within 48 hours of job completion produces the clearest, most detailed feedback.
From £150Monthly email updates sent to your existing client list, covering seasonal offers and reminders relevant to Birmingham weather patterns. List segmentation is included so past clients receive different content from new enquirers.
From £210We connect your forms, calls and chat messages into one system, so no enquiry sits unanswered in a separate inbox. Set-up includes basic staff training and a simple dashboard showing open, contacted and closed leads.
From £400Targeted messages aimed specifically at past clients, since roughly a quarter of our own clients return for a second job. These campaigns remind past clients of related services rather than repeating the original offer.
From £230A plain-language report delivered each month, showing enquiries received, cost per enquiry, and which service generated the most contacts. No jargon-heavy dashboards, just the figures that affect your next month's budget decisions.
From £150Feedback from business owners across Birmingham who have used our lead generation service over the past ten years.
We run a small plumbing outfit in Erdington and were getting maybe two enquiries a week from our old website. Within the first month with Pifari that jumped to around eleven. The forms are simple and the leads actually pick up the phone when we call.
Replied to my first message in under three hours, on a Sunday evening. That alone told me they meant it about turnaround times.
Solid results for the price we're paying. My only gripe is that a couple of the earlier leads were homeowners just browsing quotes rather than ready to book, but once we adjusted the targeting with them that stopped happening.
We've used two other agencies before signing with Pifari and neither could explain where our leads were actually coming from. This team sent us a breakdown by district every month, showed which pages were converting, and adjusted the campaign twice when the numbers dipped in winter. Our joinery business now has a steady pipeline instead of feast-or-famine months.
Results were fine, nothing spectacular. We got a reasonable number of leads for our accountancy practice but conversion to actual clients was slower than I expected, probably because our own follow-up process needed work too. Fair enough to admit that's partly on us.
Straightforward process from the start. They asked what a good lead looks like for us before building anything.
Good value overall. The setup fee felt slightly high at first, but once I saw the monthly lead count compared to what we used to spend on print ads it balanced out within about eight weeks.
Our roofing firm has worked with them for close to two years now. What stands out isn't just the volume of enquiries but that they flagged which ones were second-time customers coming back to us, so we could prioritise them straight away.
Booked a call, got a plan within the week, campaign live ten days later. No dragging feet.
Communication has been consistently good, monthly calls, clear reporting, someone always answers the phone. The one thing I'd change is having a bit more notice before they test a new ad angle, since our small team likes to plan staffing around expected enquiry volume.
We came to Pifari after our old website was generating almost nothing despite ranking reasonably well for local searches. It turned out the enquiry form itself was the problem, too many fields, no confirmation message. They rebuilt it, added a callback option, and enquiries roughly tripled inside six weeks. Small technical fix, big difference to our bottom line as a family-run glazing business.
Since 2016 we have worked with companies across 9 districts around Birmingham. Here is what a client can expect when working with a 14-person team handling lead generation on a daily basis.
Most enquiries receive a reply within 3 hours during business hours. This means a lead you send our way gets a first response the same working day, not lost in a queue for days.
Rather than a single generic package, we offer 14 separate services covering different channels and funnel stages, so a campaign can be built around what a specific business actually needs.
Founded in 2016, Pifari has spent 10 years refining how leads are sourced and qualified for small and mid-sized companies around Birmingham, adjusting methods as channels and audiences change.
Across our history we have worked with 1,680 businesses, averaging around 168 new clients each year. That volume has taught us which lead sources hold up and which ones do not.
460 of our clients have returned for a second project. We take that as a sign that the first engagement produced results worth building on, not just a one-off list of contacts.
We operate across 9 districts in and around Birmingham, which means campaigns can be targeted at a specific neighbourhood or scaled up to cover a wider area as a business grows.
2,140 completed jobs sit behind our process today. Each one is documented, which lets us compare current campaigns against what has actually worked for similar businesses before.
A short answer to a common question: how does working with Pifari actually go, from first contact to finished job.
Work agreed step by step with the client
Written quote before any work starts
Invoice issued for every payment
Schedule confirmed before the visit
Pifari started in 2016 in Birmingham with a simple observation: small and mid-sized businesses were spending more time chasing prospects than serving customers. What began as a two-person consultancy working out of a small office near Moseley Road has grown into a team of 14 specialists covering 9 districts across the city and surrounding areas.
Over the past decade we have completed 2,140 jobs for 1,680 clients, ranging from tradespeople who needed a steady flow of local enquiries to firms wanting a structured system for booking appointments. Around 460 of those clients returned for a second project, which tells us more about the working relationship than any slogan could.
Our mission is straightforward: give business owners a predictable stream of enquiries from people who are actually looking for what they sell, without relying on guesswork. We aim to reply to every new request within 3 hours, because a slow response is often the difference between winning a client and losing one to a competitor.
We hold to three working principles. First, transparency: clients see what channels bring in enquiries and what each one costs. Second, measurable results: we track calls, form fills and bookings, not vanity metrics. Third, fit over volume: we would rather send ten qualified enquiries than a hundred that go nowhere. These principles have shaped how we build campaigns across 14 distinct services, from search advertising to appointment setting.
Every client sees the source of each enquiry and the cost behind it, updated on a schedule agreed at the start of the project.
We work across 9 districts in and around Birmingham, so campaigns reflect local search habits rather than generic templates.
New requests typically get a reply within 3 hours during business hours, so momentum is not lost on either side.
Have a question about how lead generation works for your business, or want a quote for one of our 14 services? Fill in the form below or contact us directly. We typically reply to new requests within 3 hours during business hours.
Phone
+44 121 648 3686Address
183 Moseley Road, Birmingham, B31 8YB
Our office is a short walk from the Moseley Road area, within easy reach of the 9 districts we serve across Birmingham. View on map
Monday to Friday: 10:00-18:00
Saturday: closed
Sunday: closed
The information published on this website is provided "as is" and is accurate to our knowledge at the time of writing. Pifari makes reasonable efforts to keep content up to date, but details such as services, figures and contact information may be changed without prior notice. Nothing on this site should be treated as professional, financial or legal advice, and visitors are encouraged to verify any specific requirement with a qualified professional before making decisions. To the extent permitted by law, Pifari accepts no liability for errors, omissions, or the accuracy and timeliness of the information presented here. Continued use of this site implies acceptance of these terms.